Privacy Policy

Funnel Digital Marketing LLC (referred to as “our”, “us” and “we” in this notice) is an advertising agency. We help our clients improve how they advertise and market, whether by print, post, email or on websites. We believe that the responsible use of data supports business growth and builds strong relationships between brands and consumers.

As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact. We are committed to being transparent in our handling and processing of personal data in accordance with applicable privacy and data protection laws.

This Privacy Notice explains the types of personal data we may collect about you when you interact with us on any website where this Privacy Notice appears. Funnel Digital Marketing LLC is the data controller of any personal data you provide to us, including in relation to this website.

The California Consumer Privacy Act of 2018 (“CCPA”) provides California residents with additional rights with respect to their personal information. Those rights are explained below in the section Your California Rights. This Privacy Notice includes certain disclosures required under CCPA.

Information We May Collect

The type of information we collect will depend on the circumstances and the service you are using. Generally, we may collect information relating to you and/or your use of our services in the following ways:

Information Relating to Your Use of the Website

We and our third-party service providers use cookies and other tracking tools to automatically collect information about how you use our website.

This may include information relating to the pages you visit on our website, the services or information you search for, and the links and content you choose to access.

We may use this information to provide you with relevant content, understand how visitors interact with our website, measure the effectiveness of our marketing and advertising, and inform our marketing strategy.

This type of activity may include “profiling” — using automated means to process your personal data to analyze or predict personal preferences, interests or behaviors. You may have the right to object to certain types of profiling.

Technical Data

We and our third-party service providers automatically collect information about the device or devices you use to access our website.

This may include:

Some of this information may be linked to a cookie ID that we receive and process.

You can find additional information on cookies and the purposes for which we use them in our Cookie Notice below.

Contact Data

We collect contact details directly from you when you sign up to receive email alerts, attend one of our events, download our content, subscribe to our newsletters, or ask us to respond to an inquiry.

The personal data we collect may include your name, email address, employer, phone number, and other information you choose to provide.

Information Submitted Through Our Website Forms

We collect information you submit through forms on our website, including newsletter signup forms and contact forms.

Through our newsletter signup forms, we collect your email address so that we can send you the marketing communications you have requested.

Through our contact forms, we may collect your name, email address, phone number, company name, website address, the service you are interested in, and any other details you choose to include in your message.

Marketing and Communications Preferences

We collect information about your preferences in receiving marketing information from us and your communication preferences.

How We Use This Information

We may use the information we collect:

Service Providers We Use

We use trusted third-party service providers to help us operate our website and manage our communications with you. These providers may process personal data on our behalf and in accordance with our instructions.

HubSpot

We use HubSpot, a customer relationship management (CRM) platform provided by HubSpot, Inc., as a third-party service provider and data processor.

Information you submit through our newsletter signup forms and contact forms may be transmitted to, received by, stored in, and processed within HubSpot on our behalf.

HubSpot is not owned, built, or operated by Funnel Digital Marketing. We are a customer of the platform and use it to manage contact records, respond to inquiries, and send marketing communications you have requested.

HubSpot’s processing of this information is also governed by HubSpot’s own privacy terms.

You can ask us to stop sending you marketing communications at any time by clicking the “unsubscribe” link at the bottom of any marketing message or by contacting us using the details below.

Advertising, Analytics, and Remarketing

We use third-party advertising and analytics platforms to promote Funnel Digital Marketing, measure the effectiveness of our advertising, understand how visitors interact with our website, and reach people who may be interested in our services.

These platforms may use cookies, pixels, tags, and similar technologies on our website and in connection with our advertising.

Depending on the technology being used, this information may include:

We may use this information to:

Advertising Platforms

We currently use or may use advertising services provided by platforms including:

Meta (Facebook and Instagram). Meta may collect information through advertising technologies used on our website or through interactions with advertisements we run on Facebook and Instagram. This information may be used to measure advertising performance, understand conversions, create advertising audiences, and show advertisements to people who have previously interacted with Funnel Digital Marketing.

Meta processes information according to its own privacy policy. You can learn more at facebook.com/privacy/policy and manage certain advertising preferences at facebook.com/adpreferences.

LinkedIn. LinkedIn may collect information through its advertising technologies, including, where applicable, the LinkedIn Insight Tag. This information may help us measure advertising performance, understand website activity resulting from LinkedIn advertising, measure conversions, create advertising audiences, and conduct remarketing.

LinkedIn processes information according to its own privacy policy, and LinkedIn members can manage certain advertising preferences through their LinkedIn account settings.

Other Advertising and Analytics Platforms. We may use additional advertising or analytics platforms from time to time. These platforms may use cookies, pixels, tags, and similar technologies to measure advertising performance, understand website activity, create advertising audiences, and support remarketing.

Where these services collect or process personal information through our website, their handling of that information may also be governed by their own privacy policies and terms.

Information collected through these advertising technologies may be transmitted to and processed by the applicable advertising platform. Depending on the platform and your settings, the platform may combine this information with other information it already holds about you.

Your Advertising Choices

You can manage certain advertising preferences directly through the privacy or advertising settings provided by Meta, LinkedIn, and other advertising platforms.

You may also control or disable certain cookies through your browser settings and any cookie-management controls available on our website.

Disabling cookies or advertising technologies may not prevent you from seeing advertisements, but the advertisements you receive may be less personalized.

You may also be able to opt out of certain personalized advertising through industry opt-out tools such as the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.

Information Sharing and Disclosure

Where required or permitted by law, personal data may be provided to others, such as regulators and law enforcement agencies.

For example, information may be disclosed in response to a court order, subpoena, law enforcement request, or where we believe disclosure is necessary to investigate, prevent, or take action regarding illegal activities or to protect Funnel Digital Marketing, our website, customers, employees, and business partners from fraud or other malicious activity.

All of the categories of personal information under CCPA described in the Your California Rights section may be used by us or shared with other parties for these purposes.

We may also use and share personal data as otherwise disclosed to you when collecting your personal information or as otherwise permitted by law.

We do not sell or rent personal data about you to third parties for monetary compensation.

Your Choices

You have certain choices about how we use your information.

You can control cookies and certain tracking tools through your browser settings and other available privacy controls.

You may choose not to receive marketing communications from us. You can ask us to stop such messages at any time by clicking the “unsubscribe” link at the bottom of the message.

Please note that even if you choose not to receive marketing communications, you may still receive non-marketing communications, such as responses to your inquiries or notices regarding your account or our relationship with you.

You may also manage certain personalized advertising preferences directly through the advertising platforms you use.

Your EU/EEA Rights

Under EU data protection law, where applicable, we are required to advise you of the legal basis for processing your personal data.

For the most part, the processing of your personal information is based either on:

(a) our legitimate interests related to providing services you have requested or otherwise managing your relationship with us; or

(b) your consent, where requested.

Where provided under applicable law, you may have the rights below.

If you exercise these rights and there is any question about your identity, we may require you to provide information that allows us to verify who you are.

Object to our processing of your personal data. You may object where we rely on our legitimate interests or those of a third party and you believe the processing impacts your fundamental rights and freedoms. You may also object where we process your personal data for direct marketing or profiling purposes.

Access your personal data. If we hold personal data about you, you may request information about it, including a description and copy of the personal data and information about why we process it. We may require you to verify your identity before granting access.

Request the transfer of your personal data. Where applicable, we may provide you or a third party you have chosen with personal data in a structured, commonly used, machine-readable format.

Request erasure (deletion) of your personal data. You may ask us to delete or remove personal data in certain circumstances. We may be required to retain certain information by law or for legitimate business purposes.

Request correction or updating of your personal data. You may ask us to correct incomplete or inaccurate data we hold about you.

Request the restriction of our processing. In certain circumstances, you may ask us to restrict our processing of your personal data.

Withdraw your consent. Where you have provided consent to our processing of your personal data, you may withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing conducted before your consent was withdrawn.

Make a complaint. We will do our best to resolve any complaint. If you believe we have not resolved your complaint, you may have the right to make a complaint to your local data protection authority.

Your California Rights

This section describes certain rights California residents may have under applicable law and how to exercise those rights.

1. Right to Know About Personal Information Collected, Disclosed or Sold

You may have the right to request that we disclose certain information about our collection, use, disclosure, or sale of your personal information.

Subject to applicable limitations, this may include:

2. Right to Request Deletion

You may have the right to request that we delete personal information we collected from you and retained, subject to certain exceptions.

We may retain information that has been de-identified or aggregated.

We may also deny a deletion request where retaining the information is permitted or required by law, including where necessary to detect security incidents, protect against fraudulent or illegal activity, or satisfy other legitimate business or legal obligations.

3. Exercising Access and Deletion Rights

Please submit a request to us by emailing:

info@funneldigitalmarketing.com

Only you, or an authorized agent permitted under applicable law, may make a request on your behalf.

Your request should include your contact information and describe your request with sufficient detail to allow us to properly understand, evaluate, and respond to it.

You should also provide sufficient information for us to reasonably verify that you are the person about whom we collected the personal information or an authorized representative.

We will respond to consumer requests within the timeframe required by applicable law.

To protect the security of your personal information, we may not honor a request if we cannot reasonably verify your identity or authority to make the request.

4. Non-Discrimination

We will not discriminate against you for exercising rights available to you under applicable privacy law.

This includes denying goods or services, charging different prices or rates, providing a different level or quality of goods or services, or suggesting that you may receive different treatment because you exercised a privacy right.

Our Responsibility for Website Links

This Privacy Notice is limited to personal data collected by Funnel Digital Marketing.

Our website may include links to other websites, including social media sites, publications, and other external platforms.

If you follow these links, your use of those websites will be governed by their applicable privacy notices and terms because their data practices fall outside the scope of this Privacy Notice.

Funnel Digital Marketing does not control the information collected by third-party websites and cannot be responsible for the privacy or protection of information you provide to those websites.

Updates

This Privacy Notice may be updated from time to time to reflect changes in law, best practices, the technologies we use, or our practices regarding personal data.

The date of the most recent revision will appear at the top of this page.

We encourage you to review this notice periodically for updates.

Children

This website is not intended for children aged 16 or under.

We do not actively seek to collect personal data about children aged 16 or under.

If you have concerns about a child’s privacy in relation to our services, or believe that a child under the age of 16 may have submitted personal data through our website, please contact us at:

info@funneldigitalmarketing.com

We will delete such personal data from our records or seek verifiable parental or legal guardian consent to retain the information where appropriate.

Supplementary Information

In this section, we explain some of the terminology used in this Privacy Notice.

“Data controller” — the person or company that controls the purposes and means of processing personal data.

“Data processor” — a person or company that processes personal data on behalf of, and under the instructions of, the data controller.

“Personal data” — any information that relates to you or from which you can be identified.

“Personal information” — information that identifies, relates to, describes, references, or is reasonably capable of being associated with or linked, directly or indirectly, with a particular consumer or household. Personal information excludes lawfully available public information as well as de-identified or aggregated information.

“Processing” — doing anything with data, including collecting, holding, using, disclosing, and deleting it.

“Profiling” — using automated means to process personal data to analyze or predict characteristics such as preferences, interests, behaviors, or activities.

“Transfer” — sending personal information outside a particular jurisdiction or allowing someone located outside that jurisdiction to access the information.

Cookie Notice

Please read below for more information about the cookies we use, the purposes for which we use them, and how to reject or control cookies.

How to Reject Cookies

If you do not want to receive cookies, you can alter your browser settings.

The procedure varies from one browser to another.

If you wish to reject cookies from our website while accepting cookies from other websites, you may be able to configure your browser to notify you before a cookie is stored.

If you block or reject cookies, not all of the tracking described in this Privacy Notice will necessarily stop.

Please consult the “Help” section of your browser for more information.

Cookie choices may be specific to the device and browser you use.

By disabling cookies, you may be prevented from accessing certain website features, or certain content or functionality may not be available.

How We Deploy Cookies

Cookies are small packets of information stored by your web browser when you visit certain websites, including our website.

Cookies are generally used to improve your experience by enabling a website to “remember” information about you or your preferences.

Some cookies are used only for the duration of your visit and are erased when you close your browser. Others may remain on your device and be used during future visits.

We and our advertising and analytics partners may also use pixels, tags, and similar technologies to understand website activity, measure advertising performance, support remarketing, and improve our marketing.

For more information about advertising-related tracking and your choices, please see the Advertising, Analytics, and Remarketing section above.